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  • Tim Smith
  • 4 San Joaquin Plaza Ste. 260
  • Newport Beach CA 92660
  • P: 949.717.4711
  • F: 949.644.1690
  • E: info (at) timsmithgroup.com
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Our Marketing Campaign

The Smith Group strives to obtain a level of commitment to professionalism and customer service that is the driving force behind our marketing campaign.

Our talented Sales Partners, combined with our exclusive Marketing System represent our ongoing commitment to meeting and exceeding our clients’ expectations. Our advertising and public relations campaigns are designed to create a strategic real estate marketing plan for homebuyers and sellers alike, rather than simple traditional techniques used by the majority of real estate professionals.

Our marketing campaign is structured around three major marketing tools including print, online and networking.

  • Print – Online – Networking
  • Print Media Advertising

Utilizing print publications such as the outlets featured below, The Smith Group strategically markets their listings to create the highest level of awareness to the surrounding communities. The Smith Group continues to embrace the traditional print style of marketing with choice advertisements in well known publications appropriately, in order to market to the desired audiences and capture the readers’ attention.

Dream Homes Magazine
Dream Homes Magazine is a quality publication featuring luxury real estate listings in the greater Orange County area. The magazine has over 2000 local distribution locations and has been used by top producing agents over the last 15 years as a way to locally promote their premiere listings.

View Magazine
This weekly publicized Coldwell Banker magazine features the finest homes in Orange County and the Desert. With 8.5 million copies delivered annually from Huntington Harbor to San Clemente to Palm Springs and the Coachella Valley, View Magazine can be found in Saturday’s LA Times, the OC Register, Desert Sun or any time at OCViewOnline.com and DesertViewOnline.com

Daily Pilot
The Daily Pilot is a daily newspaper published by the Los Angeles Times to serve the communities of Newport Beach and Costa Mesa in Orange County.

Online Marketing

Over the past few years, the increase in buyers finding homes for sale online is staggering. Below are statistics from the National Association of Realtors 2009 Profile of Home Buyers & Sellers Report with regard to the home search process and use of the Internet:

  • 90% of buyers used the Internet to search for homes, 76% did so frequently.
  • Searching online was the very first step in the buying process for most buyers.
  • In 2009, 36% of buyers reported that they found their home online, up from 32% last year.
  • An additional 36% of recent buyers found their home through their real estate agent, up from 34% last year.
  • Sixty percent of home buyers used multiple listing services (MLS) websites; the most frequently used online resource.

The Smith Group Online Strategy

At The Smith Group, our team understands the importance of visibility online. We are committed to using the latest innovations and marketing tools to help not only our company, but most importantly our clients. Below is a summary of the various online marketing tools we use to maximize web presence for your home.

Website Exposure
Our website at www.smithgrouprealestate.com, gives easy access to all of our listings as well as a comprehensive look at each property. Due to the fact that our website is extremely user friendly, easy to navigate and eye-catching, your home’s online exposure is produced at its very best, greatly increasing the likeliness of selling.

Email Updates
Our extensive database of buyers, investors, real estate agents, brokers and influencers receive details about your property and open house information via emails from The Smith Group on a consistent basis.

Social Networking & Blogging
The Smith Group utilizes many social networking websites including Twitter, Tumblr, Howcast, Facebook and LinkedIn. Social media marketing is a powerful strategy that keeps us in day-to-day contact with other real estate professionals, influencers, clients, buyers, sellers, investors and the community. Social media allows us to instantly inform our network of new listings and allows us to share real estate news and resources. Our team regularly blogs about the current status of the housing market, real estate trends and Orange County community news. Our social networking and blogging strategies allow us to generate website exposure, establish a presence in the media and gain an incredible amount of attention to our listings, resulting in selling your home.

Internet Coverage
Due to the increase in exposure online, The Smith Group strives to have as much presence on the Internet as possible. Our online strategies create exposure for your listing, awareness of The Smith Group and the properties they represent. Your listing will be distributed to millions of Internet home shoppers through our syndication feeds with other home search websites, and can be accessed through over 25 websites including:

Network Marketing
Tim Smith is a member of the Newport Beach Association of Realtors, as well as a member of several associations in the surrounding area. His connections, coupled with his stellar sales performance and well-established reputation has earned him national and local awards for top production including being named Coldwell Banker’s 2009 #1 Agent in Orange County and the Desert.

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Contact Us

  • Tim Smith
  • 4 San Joaquin Plaza Ste. 260
  • Newport Beach CA 92660
  • P: 949.717.4711
  • F: 949.644.1690
  • E: info (at) timsmithgroup.com
  • DRE# 01346878

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